% pubman genre = article @article{item_2260887, title = {{Descriptive normative beliefs and conservation behavior: The moderating roles of personal involvement and injunctive normative beliefs}}, author = {G{\"o}ckeritz, Susanne and Schultz, P. Wesley and Rend{\'o}n, Tania and Cialdini, Robert B. and Goldstein, Noah J. and Griskevicius, Vladas}, language = {eng}, doi = {10.1002/ejsp.643}, publisher = {Wiley-Blackwell}, address = {Malden, Mass.}, year = {2010}, date = {2010-04}, journal = {{European journal of social psychology}}, volume = {40}, number = {3}, pages = {514--523}, }