%0 Journal Article %A Davis, Jac T. M. %A Robertson, Ellen %A Lew-Levy, Sheina %A Neldner, Karri %A Kapitany, Rohan %A Nielsen, Mark %A Hines, Melissa %+ External Organizations %T Cultural components of sex differences in color preference : %G eng %U https://hdl.handle.net/21.11116/0000-0008-1E4F-0 %R 10.1111/cdev.13528 %7 2021-01 %D 2021 %* Review method: peer-reviewed %X Preferences for pink and blue were tested in children aged 4?11 years in three small-scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds ? 0.31?0.23), in contrast to a female preference for pink in the global city (d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls. %J Child Development %V 92 %N 4 %& 1574 %P 1574 - 1589 %I John Wiley & Sons, Ltd %@ 0009-3920